Dongfeng Commercial Vehicles Accelerate ‘Going Global’ Export Volume to Increase by 86%

  The reporter learned from Dongfeng Commercial Vehicle Co., Ltd. that from January to February this year, the company exported over 3000 commercial vehicles, a year-on-year increase of 86%.

In recent years, Dongfeng Commercial Vehicle has actively responded to the “the Belt and Road” initiative, constantly expanding the global market and achieving new breakthroughs in overseas market sales. At present, the company has achieved fruitful sales in overseas markets such as Southeast Asia, Central Asia, Africa, the Americas, and Europe.

It is reported that in 2023, Dongfeng Commercial Vehicles will have a total of 12000 vehicles declared for export, a year-on-year increase of 139%, ranking first in the industry in terms of growth rate. At the same time, significant achievements have been made in strategic market development, key market cultivation, and marketing capacity building.

Dongfeng Commercial Vehicle customizes its products to meet the policies, regulations, environmental differences, segmentation characteristics, and user needs of different overseas markets, enhances regional adaptability, and strives to achieve sales breakthroughs. Nowadays, the overseas versions of Dongfeng Tianlong GX, Dongfeng Tianlong KL, Dongfeng Tianlong KC, Dongfeng Tianjin KR and other heavy-duty truck products have become the “star products” in the overseas market.

Dongfeng Tianlong GX has entered the Central and Eastern European markets in bulk, with a good market reputation. The strategic market is gradually switching to Dongfeng Tianlong KL and KX commodity platforms, with a key segmented market product coverage rate of over 60%.

To strengthen service support for overseas markets, Dongfeng Commercial Vehicle and Dongfeng Import and Export Corporation adhere to service first and collaborative efforts, accelerate the development and cultivation of overseas distribution service networks, support partners in establishing local spare parts centers, carry out after-sales maintenance technology training, and continuously improve service guarantee levels. In response to feedback from customers and distributors, Dongfeng Import and Export Company has established a problem-solving mechanism, insisting on responding within 24 hours and handling within 72 hours.

Establish a global perspective and accelerate the pace of ‘going global’. In January of this year, Dongfeng Commercial Vehicle proposed a plan to double its overseas sales volume – achieving an export target of 20000 vehicles, focusing on new product launches, channel capability improvement, market expansion, etc., to achieve sales growth in strategic key markets such as Southeast Asia, Africa, the Middle East, and the Americas.

Dongfeng Commercial Vehicles will further strengthen collaboration with Dongfeng Import and Export Corporation in various fields such as business, marketing, and after-sales, enhance product core competitiveness, and promote product development to adapt to overseas markets; To create industry benchmarks, improve product quality, establish the overseas reputation of Dongfeng brand with high-quality craftsmanship, and strive to achieve the sales target of 2024.