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In recent years, Dongfeng Motor has accelerated its overseas expansion and sought new growth poles. Data shows that with the continuous development of independent passenger car brands and the effective development of commercial vehicle brands in regional markets.
In 2023, Dongfeng Motor Group’s total exports reached 231,000 vehicles, of which Dongfeng commercial vehicle exports surged 181.7% year-on-year to 12,506 vehicles. In 2024, the growth momentum continued. In the first nine months of this year, Dongfeng Motor exported 180,000 vehicles, a year-on-year increase of 13.5%.
In September this year, Dongfeng Motor completed cooperation agreements and export deliveries with customers in America, the Middle East, Africa and other regions, and held the DONGFENG DAY brand launch event in Turin. Its representative new energy models have appeared in many large-scale international exhibitions. Models such as the new Lantu Dreamer, Lantu Chasing Light, Dongfeng Fengshen Haoji and Yixuan have won high recognition from local users.
With its excellent global quality, Dongfeng Motor is creating a new model of “globalization” for Chinese brands in the international market, transforming from a simple “going out” strategy to a more high-end “going up” strategy, allowing overseas users to fully experience the high-quality products and services in the Chinese automobile market.
Take Dongfeng Lantu, the high-end new energy brand that has gone global the fastest, as an example. The brand has successively entered European countries such as Norway, Finland, Denmark, the Netherlands, Bulgaria, the Czech Republic, Italy, and Spain. It is the only high-end new energy brand of central enterprises that has deeply cultivated the European market and has become a model for central automobile enterprises to go overseas.